Digital Marketing Or Traditional Marketing - Choice is Yours.

Digital Marketing V/S Traditional Marketing

Every business needs good marketing for maximum Return On Investment. The challenge faced by every business is which marketing channel will get them more revenue and now in this era when the Internet is ruling us in one or the other way Digital Marketing is one of the best sources for generating business for any sector irrespective of the size of the company. However we cannot ignore the Traditional Marketing method which is still ruling the market from decades.
In this blog we shall discuss the Pros and Cons of both Digital Marketing and Traditional Marketing. 

From the last few decades Traditional marketing has evolved extensively  but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four P’s of marketing: product, price, place, and promotion.

Having a proper sales funnel is very important for every successful business. Any business can see a positive result if the four P’s of marketing is utilized in an appropriate way. Sales funnel will help business to lead its potential customer into an actual sale.

The importance of the 4 P’s which is very powerful in the "Marketing Techniques":

Product: Effective marketing starts with a good understanding of your own product. Which could be an intangible service or type of a good that fulfils the demand of a target market.

Price: The overall cost of the product depends on how well you know it. Price is always one of the most important and decision making factors when it is related to parameters like demand, supply, costing, profit margin etc.

Promotion:  The method of showcasing the product / services to the target audience in such a way that gives a positive impression to the customers. It helps in brand visibility / awareness. This includes both online advertising and offline advertising.

Place: The place where the product is sold is very important when physical purchasing is required. So it becomes a highly essential area to focus so that the product is sold in the right place and to the right audience, this in turns helps in increasing the sales / revenue of an organization. Thus Place of selling products is very important in Traditional Marketing. 

So now when we know about the marketing techniques about the 4 P’s we can understand it well that both Digital Marketing and Traditional Marketing uses it to the best to get more benefits for any organization.

Let’s first understand the different options of Marketing in both the medium’s:


Traditional Marketing:

There are different modes of advertising in traditional marketing which many brands are following even now, some of them are TV and Radio Ads, newspaper ads, magazines, pamphlets, banners, hoardings etc. are the most popular methods used to target the customers.

Digital Marketing:

Digital Marketing also known as online marketing or web marketing has various modes to advertise a business. It includes paid advertisements on Google, Bing, Facebook, LinkedIn, Twitter, Instagram and organic methods on the search engines and social media sites. Along with this companies can also advertise in the form of images, infographics, videos and documents. With the use of digital gadgets we are surrounded with ads 24/7. It can be an SMS, an email or a popup appearing on the smartphone.

Pros and Cons of Traditional Marketing:

Pros:

• Advertising to a vast local target audience is easy.
• Target audience will have some material for the quick reference.
• Reaching target audience without digital gadgets and internet
• Understanding will be easier since its familiar

Cons:

• Interaction is low
• Higher Cost
• No Reports to measure or enhance marketing strategies
• Mostly used only by Big Brands
• Limited Reach
• Less ROI

Pros and Cons of Digital Marketing Marketing

Pros:

• Cost Effective compared to traditional marketing.
• Global Reach
• Instant response to both marketers and the end user
• Multiple reports increases the ability to measure and collect data
• Available anytime and anywhere
• Competition level is the same for Big and Small Companies.
• Quick branding and revenue generation for any organization.
• Helps to target accurate audience.
• Measure ROI
• Better Conversion Rates
• Easily connect to multiple customers

Cons:

• Purely dependent on technology and the internet.
• Possibility of security or privacy issues
• High competition which increases the price.
• Worldwide competition through globalization
• Negative feedback and complaints affecting Brand Reputation.
• Skilled or trained professionals needed.

To make a business successful it's not just having high quality products / services or selecting an accurate market but the right marketing techniques to reach the right audience so the good amount of sales / leads can be generated.

Digital Marketing has created its own digital environment in this world. As our day to day physical activities have now transformed digitally. It can be reading an e magazine, news, banking, shopping or even buying groceries. So it becomes important for companies to invest in Digital Marketing. However Traditional marketing has its own place, but the benefits of digital marketing makes it more successful and affordable to all types of industries irrespective of the size of the company.

Now that we have discussed in detail about traditional vs. digital marketing we can conclude saying that digital marketing has much more advantages for any company compared to traditional marketing. Not only in terms of revenue generation but also brand awareness if done in a proper way.