BEST DIGITAL MARKETING TOOLS

TOP MOST USED DIGITAL MARKETING TOOLS

DIGITAL TOOLS

Digital tools help your business to grow faster and it makes your work easy and it even helps you to avoid making mistakes. Digital tools are online platforms these tools are used by every business, small, individuales, agencies. Digital tools have important advantages, it is secure, more consistent and effective. The right tool helps you to do better work and do good performance and helps you to increase the traffic to your web. 


  1. SEMRUSH 


Semrush is an american company that is mostly used for keyword search online ranking data and cost per click it even runs a seo ( search engine optimization ) audit of your blog. Semrush is used by many companies whether it is big, small, individuals, beginners and many more.. 

Semrush is a very good tool for seo you can even learn about semrush or can do a semrush course it just takes 29 hours to complete a course. 

                       Semrush is free or paid

Semrush gives you free trial for 7 days where it provide  you a free access to all the features after free trial you can shift for a paid plans that is three types

Pro, Guru, Business. 

  • Pro 

Pro plans come at a price of $99. This is for beginners and small businesses.

Sumrush pro will provide you 

-  you can track 500 keywords

-  Keyword research

-  New opportunities for your business growth

-  Track your rankings many more..

 

  • Guru

The guru plans is cost of $229.95per month this plan is when you are in big companies, agencies which handles multiple projects then you can take this plan 

Benefits of guru plans 

  • 1500 keywords to track

  • You can manage campaigns

  • Can check that anyone is not using your content without your permission

  •  You can verify your content


  • Business

This plan is for large agencies and enterprises it cost $449.94 monthly

It handles

  • 40 projects per day

  • 5,000 keyword to track

  • Total number of pages your can crawl 10,00,000



  1.  TRELLO

Trello is a tool which helps you to manage your project and workflow. Trello is an easy to use tool that manages multiple projects.


            The benefits of trello tool is

  1.  Mobile optimization

  2. Collaborations

  3. Related projects items can be seen in one page

  4.  And many more..


Free vs premium

Trello is free for a maximum of 14 days with no string attached. Trello is very good for small business and for the start ups it comes with 10 mb file attachment and many more features.

Premium is very secure and the best plan has privacy controls which keeps your information private and secured. It is good for the business who manages multiple projects and keeps control on their data.

Trello has three plans Standard premium and Enterprise

  • Standard plan cost $5 per user

  • Premium plan cost $10 per user

  • And Enterries plan cost of $17.50 per user




03. Mailchimp

 Mailchimp is one of the best tools for email marketing. This tool helps you to track new and repeat customers. It even manages your client and helps you to become an expert marketer.

You can also earn money on mailchimp by helping clients or referring clients to a paid mailchimp plan.






            

The paid plans are 

Premium

Standard

Essential


  1.  Premium plans

This clan cost of $299 per month       


  1. Standard plans

Standard plan cost of $17 per month

  1. Essential plans

And the essential will cost you $11 per month

Malichimp provides a free plan with 2000 subscribers and 500 contacts. you can send up to 

2500 emails in one month. 



04. Sprout Social 

Sprout Social tool is a tool which manages your audiences interactions and marketing routings. It is a cloud based tool. This tool helps you track new trends and allows users to build and grow stronger relationships on social media.

It manages your social networks, like your engagement, analytics across your social networks to save your time. Sprout social tool has interactions with  your instagram, twitter, linkedin, pinterest, facebook, youtube. This tool manages every kind of business, small, big, agencies. 


05. Google analytics



Google analytics is web analytics services. It is a tool which collects your data from the web to create reports to your business.it collects data like  time spent on the page,pages visit, time of visit. Referring site details, types of web browser and many more. Google analytics is a free tool you can use all the features for free. Analytics are of three types that are descriptive analytics, predictive analytics, and prescriptive analytics.

 Google analytics provides you a free course to learn about google analytics it is an online course. There are four types of scope in google analytics that is product, hit session, and user. Google analytics is a very popular tool. You can get a certification of google analytics by giving exams  online.

There are just few steps to give the exam 

  1. Go to google patterns

  2. Then click certification

  3. See exam

  4. Take exam 

  5. Take certificate after clearing the exam

You need 80% marks to pass the exam. If not you can wait for 24 hours for the next try.


06. Canva


Canva is a graphic design platform used to create your post, presentation, graphic design, brochure, edit designs,and you can  use ready-made templates and many more..

This tool is free to use and you can even unlock it. The paid version canva pro is to use pro has many templates that suit your business. There are many features to use.  You can even create a video on canva free plus pro. If you're looking for something different, easy and fast you can go with canva it makes it easier and faster. Canva pro cost you per month $12.99 and 119.99 per year canva pro access 60 million of high quality templates, illustration and for free you have just limited.

Canva works on web plus android you can install on both. Canva tool is used by small business, and individuals. This tool is best for non designers. They can create a good design  for their work to look professional.



07.  Lucky orange

      

Lucky orange is mostly used by small businesses. This tool helps you to increase traffic on your web. This tool includes heatmaps, surveys from analytics,visitors recording, chats.

  • Headquarters  of lucky orange

Lucky orange is located in Overland Parks, United States.


  • How to install lucky orange

  1. Log into your Shopify account.

  2. Click on the Online Store.

  3. Then on the Themes.

  4. Click on the 'actions' icon towards the middle of the page and choose 'Edit Code.

  5. Under layout select theme. ...

  6. Scroll on the page until you find the following tag: /head.

  7. Paste the Lucky Orange Tracking Code just before this tag

  8.  Save and publish changes and you should be all set!




08. Ubersuggest

ubersuggest is a powerful tool of seo it is a free chrome extension tool. This tool shows you monthly keyword search volume. This tool not only provides specific keywords on google but also on amazon, youtube, flipkart and more..

Ubersuggest is a 100% free tool. you can now select a date range to view the metrics for that specific time period. 


09. Spyfu

Spyfu is an american search analytics company. This tool exposes the search marketing secret formula of your competitors. Spyfu can directly collect data from search engine pages. Spyfu is a tool for keyword research used for digital marketing to improve the performance of online search.  

  • Spyfu has free plus premium version 

You can use the free version to check how the site works and what kind of result you get. You can use some features in the free version for full details. You can go with premium membership. 

10. Google search console

Google search console is web service by google this tool helps you to measure the site  search traffic and performance. It searches for queries, errors, and optimises visibility of the website. It is a free tool by Google that helps to maintain the site and troubleshoot your web presences in google search results. You can even manage search engine results on google search console.  

  • Google search console free vs paid

This is a free tool but you need to pay a one -time registration fee tool you need to use one time while logging in a search console for $25. You can pay this amount with Credit, Debit, and more. 


  •  How to connect with google search console

  1. Sign into google account

  2. Go to google webmaster tool

  3. Click to add a property

  4. Then choose the website

  5. And continue.


11. Ahrefs

Ahrefs is a tool for growing search console traffic to sites. It is the most popular tool of seo. Ahrefs is a worthwhile tool for organisation. There are around 6,000 plus companies that use ahrefs. This tool is best for keyword research, backlinks, and link building.  

You can use ahrefs  for google, youtube, and amazon.

This tool is the most frequent tool for keyword search, content management teams. 



12. Woorank

Woorank is an easy to use seo tool and digital marketing tool is a faster tool. Woorank tracks everything that affects your performance on the web. This tool is for them whose website is online or whose business is online. 


  • Benefits of woorank

  1. Helps you track everything on your website.

  2. Easy to use tool.

  3. Build audience visibility.

  4. On page off page seo.

  • Woorank paid plans

Wowrank provides three plans pro, premium. and enterprise.

  1.     Pro:-  plan is cost $53.25/monthly

  • 50 track keywords

  • You can analyse up to 2500 pages

  • 1 project to optimise your website

  • Unlimited pdf reports.


              2.   Premium:- plan is of $133.25/monthly

  •  250 track keywords

  • You can analyse up to 10,000

  • 10 projects to optimise your website

  • Unlimited white label pdf reports.


             3.  Enterprise:- this is a custom plan to access this you can contact to get price you 

                  need

  •  Extra keywords

  • Integrations with CRM, ERP, etc.

  • Extra projects

  • Access of sso login.


13. Majestic SEO

 

Majestic seo is a seo software tool. This tool is best for digital marketing professionals with link audit and link building.  It also provides you a backlink service. This tool is very popular in backlink the more places your website is linked from, the greater will be your popularity in top search engines like bing, google. This only focuses on backlink. Backlinks are also known as inbound like, way links, or incoming links. Backlinks are links from a page on one website to another, if someone links to your site then you have to backlink for them.

Majestic seo is a paid tool starting price of $46.99 per month.







14. Moz

Moz is a popular tool and easy to use. It helps you to improve your search engine visibility by providing fresh insight  and finding the proper keyword to your site. This is the most accurate keyword research tool on the market. You can also check DA (Domain authority) using the Moz keyword explorer tool.

Moz tool is good for those businesses or companies who want to improve their local seo listings. This tool has many varieties of features. Moz manages a wide range of facets related to SEO , keyword search, and auditing. The customer uses moz tools like freelancer, midsize business, large enterprises. Moz has a medium plan under which you can set 10 campaigns  and can track 3 competitors' sites. 









15.  Google trends

Google trends analysis popular top searches in google search. You can also find trending topics on google trends. Google trends helps you to choose hashtags. You can even find keywords that are popular or most searched in a region or demographic you want to reach. Google trend is also a best tool for you tube to search for the right and most researched keyword for your videos on youtube with the right information in your hand, you can strategize better and realign tactics.

Google trend is an absolutely free tool you can search completely for a new and fresh key word that you don't even realise. 

 



16. Screaming frog

Screaming frog  is a company which offers a variety of tools and services screaming tools helps you to improve your seo on site, common seo issues. Screaming frog is a free tool and even you can purchase a subscription and use many features you are even able to run many instances of the seo spider as required in the cloud. 




17. Serpstat

Serpstat is an all in one multifunctional seo tool it includes Backlinks Analysis, keyword Analysis, Website Analysis, Text Analytics, Keyword Quality Control, Site Audit and many more..it is great hacking tool for marketing content, marketing seo ppc, keyword analytics, and domain.


Serpstat is free for 7 days then you can have a lite plan of $69 per month and $ 149 per month in standard plan..



18. Hubspot



Hubspot  is a developer and marketer software products for sales, marketing, and customer services. It is a crm platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. This tool helps to grow your business from small companies to large companies all over the world using the hubspot tool.

Plans of hubspot.

There are four products in hubspot

  1. Hubspot crm

  2. Sales hub

  3. Service hub

  4. Marketing hub


19. Search Engine Journal


Search Engine Journal provides latest updates, insights of seo, digital marketing. It is a software that helps searches to find the information they need. Search engines are a daily part of our life. The benefit of search engines is that the customer trust search engine is a trustworthy tool. 

You can target customers by using proper keywords with the help of search engines and grab an opportunity to make a great website that helps you to grow your business faster.

 





20. Seo Quake


Seo Quake is a great tool. It is helpful to make quick decisions to compete with Mozilia, Firefox, Google Chrome, Opere and many more.. 

SeoQuake provides parameters about the listings on a search engine result page. Seoquake is a free plugin for browsers that provides you with key Seo metrics for a specific page, along with other useful tools such as seo audit and many others. The domain comparison feature is nice to see a high-level view of how a website sizes up against competitors. Seoquake is free plus you can go with paid plans. There are alternative prices

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